Big surprise...BMW does something amazing! (again) If you haven't heard, BMW erected the world's largest hourglass in Moscow to unveil it's new 7series sedan. Apparently Moscow is a big emerging market for the Bavarian company. I love how they make something as simple as an hourglass so amazing due to it's scale and complexity. I'm sure this took at least a few months of planning, testing, more planning, more testing, etc..
The even was called 'Never Stand Still' (click that link to go to the site for more pics and video)
BMW, if you're reading....HIRE ME! I could definitely help your team come up with some crazy ideas to coincide with your products and brand recognition. Feel free to sponsor me with a new motorcycle or car!
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